From Brad Smith over at RedState.com:
It is true that relatively few voters (though by no means none) go into the booth thinking, "I like Obama over McCain, but I am voting for McCain because I like Palin more." But for virtually all voters the VP nominee is part of the large backdrop that fills the canvas, and makes the top of the ticket seem better or worse. To say the VP won't change votes is like saying a movie score won't change people's appreciation of the movie - we know that that is simply not true, the movie score is vitally important... even if few viewers walk out going, "Man, if it weren't for the score, I wouldn't have liked that movie."
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